Feed: Slashdot
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Title: Apple TV+ Will License Its Movies To Other Services To Reduce Billions
In Losses

Link: https://apple.slashdot.org/story/24/11/19/223...

According to a new report from Bloomberg, Apple plans to license some of its
Apple TV+ content to competing services in an effort to save money and spread
its reach. From the report: Apple has hired an executive to license its
original productions to other companies, a strategy designed to increase
sales from its film business and improve the visibility of its content. [...]
Apple is focused on licensing its movies to other companies, such as foreign
TV networks and stores, where viewers can rent or buy them, according to a
person familiar with the plans. The company isn't planning to license its
original TV shows to third parties. (At least not yet.)" Chief Executive
Officer Tim Cook and services boss Eddy Cue have pushed the team overseeing
Apple TV+ to lower costs, improve the financial performance of the service
and deliver more hits. The company has spent billions of dollars on original
films and TV shows and has received strong reviews and praise from critics.
Yet few of its titles have attracted a large audience and its streaming
service doesn't make money. Apple has already started selling TV+ via Amazon
in a bid to increase the audience for the service. Licensing to third parties
will generate additional revenue and introduce Apple movies to people who
don't yet pay for TV+. Since Apple TV+ launched in 2019, Apple has spent over
$20 billion to build a library of original content. Yet, the streaming
service only garnered 0.3 percent of U.S. screen viewing time in June 2024,
according to Nielsen. "Apple TV+ generates less viewing in one month than
Netflix does in one day," wrote Bloomberg's Lucas Shaw in July. Ars Technica
notes that Apple is estimated to have 25 million subscribers, making it "one
of the smallest mainstream streaming services."

Read more of this story at Slashdot.

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