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Message   VRSS    All   Bose Acquires Premium Audio Brand McIntosh   November 19, 2024
 5:00 PM  

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Title: Bose Acquires Premium Audio Brand McIntosh

Link: https://entertainment.slashdot.org/story/24/1...

Bose has acquired the high-end audio brand McIntosh, a move the company says
will "significantly" expand its product lineup and open "new opportunities in
the automotive sector." The Verge reports: McIntosh has already designed a
sound system for some Jeep models, but Bose's audio setups are found within a
wider range of cars from automakers like Chevy, Honda, Nissan, Cadillac, and
many others. It doesn't look like Bose or McIntosh will make any changes to
their existing products. Bose says it will continue to launch its headphones,
speakers, soundbars, and in-car audio, while McIntosh and Sonus faber will
keep developing premium audio products, including amplifiers, loudspeakers,
and turntables. "Over the last six decades we've delivered the best premium
audio experiences possible; now, with McIntosh Group in our portfolio, we can
unlock even more ways to bring music to life in the home, on-the-go and in
the car," Bose CEO Lila Snyder said in a press release. "We look forward to
honoring the heritage of these brands, investing in their future and pushing
the boundaries of audio innovation to bring customers experiences they've
never heard before."

Read more of this story at Slashdot.

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