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Title: Threads will prioritize accounts you follow instead of randos

Date: Thu, 21 Nov 2024 19:15:29 +0000
Link: https://www.engadget.com/social-media/threads...

As people leave or deactivate their X accounts, there's been meaningful
growth for alternative platforms like Meta's Threads and underdog Bluesky.
Despite the huge gap in both user numbers and funding between the two,
Threads seems to be borrowing from Bluesky's feature set to prevent it from
becoming competitive.

The Verge reported that Adam Mosseri, the head of Instagram, announced that
ThreadsΓÇÖ algorithm is getting a ΓÇ£rebalancingΓÇ¥ to ΓÇ£prioritize content
from people you followΓÇ¥ and ΓÇ£less recommended content from accounts you
don’t follow.” Which… is pretty much how Bluesky does things.

@mosseri/Threads

Threads also started offering users a custom feeds tool as a way to stay way
ahead of BlueskyΓÇÖs sudden growth. (Custom feeds are a feature Bluesky has
offered its users since May of 2023.) The feature lets users pin topics to
their home feeds. ItΓÇÖs not known if the new algorithm change will affect
the ΓÇ£For YourΓÇ¥ custom feed.

Bluesky passed the 20 million user milestone on Tuesday. That number may
still pale in comparison toThreadsΓÇÖ 275 million users but MosseriΓÇÖs
announcement indicates Meta wants to remain the more enticing option for the
estimated 550 million users still on X, should they eventually seek greener
pastures.

This article originally appeared on Engadget at
https://www.engadget.com/social-media/threads...
follow-instead-of-randos-191529420.html?src=rss

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