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Title: Intel Refreshes Iconic Brand
Link: https://slashdot.org/story/25/04/03/1611223/i...
Intel has unveiled a refresh of its iconic brand identity, introducing the
slogan "That's the power of Intel Inside" to reconnect with consumers and
highlight the chipmaker's role in modern computing. The new campaign
resurrects the familiar "Intel Inside" theme that helped transform the
company into a household name in the 1990s, when Intel's marketing strategy
directly targeted consumers rather than system designers. Brett Hannath,
Intel's chief marketing officer, said the message reflects the company's
belief that its products can unlock potential for employees, customers,
consumers and partners. The original "Intel Inside" campaign, launched in
1991, revolutionized tech marketing by making processors a key selling point
for PCs with its recognizable sticker and five-note jingle. The strategy
helped Intel differentiate itself from competitors like AMD and Cyrix during
the PC market explosion.
Read more of this story at Slashdot.
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