Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
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Title: A Wicked 4DX ad is now playing in select theaters

Date: Tue, 12 Nov 2024 13:40:04 +0000
Link: https://www.engadget.com/entertainment/tv-mov...

As someone who gets motion sick easily and doesn't love unexpected things
coming at me, 4DX has never been my cup of tea. However, as a long time fan
of Wicked, that could change as Xfinity has released a new 4DX ad ahead of
Wicked the movie's November 22 release date.

The ad is a short film titled Stay Connected to Your Dreams and was directed
by Alice Brooks, Wicked's director of photography. It centers on Wicked's
leads Cynthia Erivo and Ariana Grande, who play Elphaba and Glinda,
respectively. The short film shows viewers Erivo and Grande's childhoods and
their love of Wicked, Grande's decade and a half old tweet wishing she'd one
day play Glinda and the calls when each actor learned they'd been cast in the
movie.

According to Xfinity, the 4DX film will allow the audience to "feel the magic
of Oz" and includes synchronized motion seats, wind, lightning and, of
course, bubbles (IYKYK). The company also claims it's the first 4DX spot to
be played nationwide. While we've not always been fans of 4DX, Wicked lovers
might enjoy the slightly more immersive experience.

You can experience the short film in select 4DX Regal theaters before the
movie premieres or sans-4DX here. The second part of Wicked should arrive
next year, on November 21, 2025.

This article originally appeared on Engadget at
https://www.engadget.com/entertainment/tv-mov...
playing-in-select-theaters-134004270.html?src=rss

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