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Title: Threads rolls out its custom feeds tool after a quick testing phase

Date: Wed, 20 Nov 2024 19:50:12 +0000
Link: https://www.engadget.com/social-media/threads...

The battle over who will get all of XΓÇÖs users now that itΓÇÖs an utter
cesspool continues. Threads just began rolling out its own custom feeds
feature to compete with rival Bluesky. Custom feeds have long been a hallmark
of Bluesky and now Threads users can get in on the action. Meta announced it
was testing custom feeds just last week, so those tests must have been
successful. ItΓÇÖs either that or they want to stall BlueskyΓÇÖs continuing
momentum.

Simply put, the feature allows users to pin topic-based feeds to the home
screen of the app. This gives people the option to scroll through additional
feeds beyond the algorithmic ΓÇ£for youΓÇ¥ feed. This is a very good thing,
as ThreadΓÇÖs current ΓÇ£for youΓÇ¥ algorithm can be easily manipulated by
just posting stuff like ΓÇ£who likes cats?ΓÇ¥ I have seen quite literally 400
posts like that in my feed, all looking for engagement. I like cats but, come
on.

In any event, users can create a custom feed by searching for keywords and
taping the ΓÇ£...ΓÇ¥ menu to get started. A feed will be created based on the
keyword, though the toolset allows for more granular adjustments. For
instance, users can add specific profiles to customize each feed. Threads
aficionados can create up to 128 custom feeds.

Threads has one significant advantage over Bluesky when it comes to custom
feeds. Making one on Bluesky is something of a process. It took me around two
seconds to make a Star Trek feed on Threads.

Lawrence Bonk / Threads

Despite BlueskyΓÇÖs continued growth, itΓÇÖs still a minor player when
compared to Threads. Bluesky just announced 20 million users, which is great,
but Threads has more than 275 million users. Threads has also been growing by
around a million users a day, according to a recent post from Instagram chief
Adam Mosseri.

This article originally appeared on Engadget at
https://www.engadget.com/social-media/threads...
after-a-quick-testing-phase-195012720.html?src=rss

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